About us

Private Media is Australia’s leading independent digital media company with five distinctive publications: Crikey, The Mandarin, SmartCompany, Startup Daily and Flying Solo. Entirely digital from the start, we’ve spent more than 20 years investing in Australia’s best journalism. With the recent addition of Pinstripe Media, we’ve expanded our reach into the startup and small business community. We employ over 50 people across offices in Melbourne, Sydney and Canberra, and have a network of over 100 contributors across the globe.

If you want to be part of a dynamic, purpose-driven media company making an impact, this is the place.

Our values

Growth focused: We believe in the positive impact of each brand. We are determined in our plan and actions to achieve each of our missions. We act individually and as a team to overcome obstacles.
High standards: We have high expectations of ourselves because our readers and customers deserve the best. We care about each piece of work we do. We welcome feedback as we know it helps us meet the standards we set.
Thinking deeply: We do not rush to superficial conclusions. We welcome the chance to go deep on hard topics. We respect our colleagues enough to constructively criticise their ideas.

About the Role

Reporting to the Managing Director, the Content Marketing Director will lead Private Media’s specialist content agency for a 12-month contract (maternity leave cover). You’ll drive strategic, creative, and commercial success, overseeing high-impact, content-led campaigns across TV and digital video, podcasts, editorial, brand creative, social, and events for clients ranging from high-growth tech scaleups to global brands.

This hands-on leadership role combines strategy, creative direction, client relationships, and campaign delivery, with responsibility for budgets, business development, and managing talented internal and external creative teams.

What you’ll be doing

Develop new business opportunities with the commercial team, including strategic responses to briefs and proactive pitches.
Lead the strategic and creative development of content-led projects across TV, digital video, podcasts, editorial, brand creative, social content, and events (live-streamed and in-person).
Oversee campaigns from concept to delivery, briefing creative teams, collaborating with media teams, and guiding campaign managers.
Build and maintain strong client relationships, ensuring exceptional service and results.
Collaborate with internal marketing, editorial, and product teams to grow Private Media’s own platforms, boosting audience engagement, brand awareness, community growth, and customer acquisition.

Skills and experience

You’ll thrive in this role if you have:

• 5+ years’ experience in a content or production agency (startup, B2B, or tech sector experience is a bonus)

• Deep expertise in all aspects of video production, including producing and directing shoots, writing scripts and briefs, and managing crews

• Strong creative thinking and problem-solving skills with a track record of challenging norms and finding unique solutions

• Excellent communication and presentation skills, able to engage and influence diverse audiences

• Broad marketing knowledge spanning ATL media and creative, digital marketing, content, PR, and channel marketing, with a passion for staying ahead of trends

• Exceptional organisational and time management skills with outstanding attention to detail

• Comfortable being hands-on and wearing multiple hats,leading strategy development as well as execution, with a strong sense of ownership and responsibility

Six good reasons to work at Private Media

Flexible working - Private Media has been digital-first for over 20 years so flexible working is innate to how we roll. Our team is 33% part-time or wholly remote and recently rated flexible working as the one of the best things we do. We champion hybrid working, with three office days a week for our Sydney staff - and invest into in-person gatherings for protecting culture.
Our editorial mission - We are a proudly independent media organisation. We believe unreservedly in the principle of a free press, one which holds power to account, champions journalism and serves the interests of our readers. Our staff understand our work is meaningful and our editorial mission is something to be proud of.
Growth focused - As one of our core values, we take growth seriously. Each staff member has their own individual growth map, which is checked in on every quarter with their manager and is part of the “Juniversary” annual review. This is complimented with a $400 learning and development budget. We want our staff to be at the forefront of their personal development.
Our team - Our team is supportive, smart, incredibly passionate and unafraid to challenge the status quo. We encourage cross team collaboration.
Diversity and inclusion - We have a proud history of publishing new writers and voices outside the mainstream, and are intentional about I&D in our policies, hiring strategies and performance culture.
A mentally healthy workplace - We believe that clear roles, effective feedback culture, transparency from leadership on strategy and performance, and smooth processes are fundamental to building a happy workplace. We also have accredited Mental Health First Aid-ers and a dedicated EAP service, which includes 6 consults a year for staff and their family members.

Inclusion statement:

While the role is advertised as full-time, we wish to be flexible for the right candidate and believe that part-timers should always be given a go. We strongly encourage diverse candidates to apply, including people from multicultural backgrounds, LGBTQI+, Aboriginal or Torres Strait Islanders, people with disability, and over 45 years of age. We’re looking for the best possible talent to join us at Private Media, regardless of age, gender, religion, race, sexuality, education or physicality.

Ready to apply?

Apply directly by email hr@privatemedia.com.au with your cover letter and resume. Please apply by Sunday, 24th August 2025. We will be reviewing applications as they come in, so don't delay.

Private Media

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